Exclusive special award: Beurer honoured as “Most Innovative Brand”
Beurer once again won over the jury and this year again was awarded the highest prize of the Plus X Award as the "Most Innovative Brand" in the product group "Health & Personal Care". The Ulm-based healthcare specialist thereby confirms its innovative strength as an established provider of health and well-being products. As part of the IFA Innovations Media Briefing, Frank Kreif, Head of the Plus X Award Jury, awarded the prize to Beurer Head of Marketing Kerstin Glanzer.
"We are absolutely delighted to receive the award for the ninth time in a row. Thanks to innovative product developments, we are able to expand our range every year with numerous new products – which we will also be presenting in time for the IFA 2019 in Berlin again," says Kerstin Glanzer, Head of Marketing at Beurer.
Back in March eight Beurer products – the BF 950 diagnostic scale, the Achillomed® FM 200, the SL 60 snore mask, the BM 54 Bluetooth® upper arm blood pressure monitor, the FT 85 clinical thermometer, the cellulite releaZer, the FC 55 Pureo Complete Cleansing powered body brush, as well as the MP 64 manicure/pedicure set – received the coveted quality seals. The brands which have managed to win the most quality seals over the entire year in a product group are then honoured as the "Most Innovative Brand". The exclusive special award is only awarded to a few brands each year, meaning it therefore represents not only the best products, but also highlights the quality of the Beurer brand.